In our previous blog post we addressed how our product design consultancy process works from start to finish. We carefully explained how we like to conduct every stage of the product design process so that the final product matches every specification that was initially required from us. We also pointed out clearly the benefits of following such a detailed process in order to get the best possible outcome in every project we are involved in.
If you missed our previous blog post regarding product design consultancy here is the link for you to have a look:
Product Design Consultancy - Get to know it's benefits
Generally speaking we can say that product design has two very important sides. First is the activity of making a product that can perform the user's wants and needs. Also, it ensures the product is both reliable and safe as well as repeatable and predictable. These features are what is commonly known as "Functional Value". Before the technological era we live in, the focus of every product was solely functional value with very few bits of emotion thrown in by the designer.
Second important aspect about product design is the activity of making a product that can be used with little or no training (this is called ease-of-use), makes the product look both exciting and appealing while also adding features that make the user consider the product to be new, fun and personal. These features are the "Emotional Value" of every product and only in the recent years product design has started to pay close attention to this very important aspect.
Both functional and emotional value tend to overlap in most cases. Functional Value has always existed in product manufacturing, as it has been the foundation of every product, from as far back in time when basic tools were scraped together by cavemen. But the other part of product design - Emotional Value - has only become more apparent to end users as technology has enabled product designers to make products more personal. Only in the last 15 years or so, when technology started to advance into new areas such as artificial intelligence and intuitive sensors, have large corporations like car manufacturers and power tool makers began to realize that the emotional part of product design was integral to a successful product.
Product Designers are the caretakers of the foundation upon which the business depends. Discrepancies between what your brand is promising and what your Product delivers are, ultimately, what will cause you to fail. This means that it is of utmost importance that your Product Design team works closely with, and understands the work of, your Marketing team.
A key aspect of Product Design is understanding the business value behind every decision. Data informs everything we do, user research checks our assumptions, and we measure our success through business and engagement metrics. Product design will solve users’ problems. In the way most beneficial to your business.
Present a Product Designer with a solution, and they will tell you what’s wrong with it. However, if you present a Product Designer with a problem he will do everything he can to find the perfect solution to the presented problem. The designed solution will always work until the problem itself changes.
In conclusion, whenever you think about a misplaced button, or a connector that is hard to get, or any other similar feeling while using a product, that is the result of product design. It is the difference between enjoying a good product that actually feels that was made for us, or being stuck with a crappy product that comes with the feeling it was made for someone else.
So for every product that frustrates you until you stop using it, to every device that you adore, product design is the major contributor to those experiences.
Love it or hate it, product design has become a permanent part of our personal lives - one that we enjoy or deal with, and definitely care about.